BMW Press Event Beijing

A once in a lifetime opportunity in which I was able to work out an innovative concept with my former dance pupil,

now famous choreographer Joost Vrouenraets.

A dazzling group of passionate technical top dancers completed the whole.

A perfect platform to present BMW future car.

As creative director responsible for press event concept – “Innovation & Aesthetics”, including: AV guidance, casting, styling,

set up & storyboard choreo, development elastic straps for choreo, storyboard laser show.

In creation I worked closely together with Rob de Vries with support of the whole production team.

Project for De Vries + partners GmbH

Choreography by Joost Vrouenraets

AV produced by GATE 11

Pictures by Paul Ridderhof